Kelly Osbourne and Lourdes Leon Reveal Winners for Spring 2012 Material Girl Campaign
Madonna and Lola unveil Material Girl’s new Spring 2012 “Lucky Stars” campaign. Featuring the three “Lucky Stars” winners from the search for the next Material Girl, Samantha Titus, Katrina (Tina) Arandjelovic, and Kimberly Perry, the campaign was shot in-studio in New York City. It will appear in magazines, as part of a digital and outdoor campaign and in-store in Macy’s marketing collateral. Kelly Osbourne helped select the winners.