In what seems to be part of a growing epidemic among Hollywood starlets, Rachel Bilson is launching her own clothing line, according to

Celebrity News Service.

The line, which received its launch at Macy’s in Aventura, Florida, this weekend, is named Edie Rose, after the Jumper actress’ grandmother—a nod to the “vintage” slant of the clothes, which range from jeans to jackets to dresses and knits.

Bilson—who cites Kate Moss and Diane Keaton as her style inspirations—emphasizes that that she doesn’t want her line to be thought of as just another clothing line designed by just another celebrity.

Good luck with that, Rachel! At least you had the good sense not to launch a hair-care line.

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