Revealed: Madonna’s Campaign for Louis Vuitton

Dec 4, 2008 at 8:34am

After months of speculation, scheduling and shoots the first Spring 2009 Louis Vuitton ads have been revealed, starring none other than Madonna.

When rumors hit in early November that the Material Mom, 50, would potentially front the line, speculation said that head Vuitton designer Marc Jacobs pegged her as his first choice and that she would be shot by photog team Mert Alas and Marcus Piggott.

In an interview today with Women’s Wear Daily, Jacobs revealed that the campaign instead was shot by fashion lens legend Steven Meisel, reuniting him with Madonna after their famous collaboration on her 1992 book Sex.

The images, shot in a French bistro in Los Angeles, show a smoking hot Madonna rocking the much-talked about furry cocktail dress in a mango shade, with various Vuitton bags in classic canvas and distressed burlap.

Jacobs revealed to WWd that the idea to use the singer came when he “just blurted out, ‘I think we should do Madonna.”

The evening before, the 45-year-old design king said he’d attended a stop on her Sticky & Sweet tour and “was totally just blown away by it, and moved by her performance, by what she had to say, and her energy.”

And as for her rumored $10 million price tag?

Vuitton Communications Director Antoine Arnault says, “It was very far away from that.” 

Whatever her sticker price, we say money well spent.

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