Jessica Alba appears in a provocative new ad for Declare Yourself with the tagline, “Only you can silence yourself.” The campaign is directed toward encouraging voter registration.

In it, Alba wears a Hannibal Lecter-esque mask. This is the second of Alba’s slightly gruesome voting PSAs.

The first one had her bound with duct tape. Someone at Declare Yourself is a little kinky.

Of course, one positive about this ad campaign is that Jessica’s scowl is finally hidden.