‘What Now’ Music Video: Rihanna Goes to Solitary Confinement
In the grand pantheon of Rihanna’s music videos there are two leading personas: stripper Rihanna and disturbed Rihanna. The video for her latest single “What Now” features the latter.
It’s not completely clear what’s going on here, but Rihanna looks to be imprisoned in some sort of decrepit room with only a maxi dress and a haircut literally only she can pull off. Go ahead, do ya thang, Rihanna.