While Lionsgate is forecasting better-than-expected numbers for their Dybbuk-driven horror film The Possession, the kids movie The Oogieloves in the Big Balloon Adventure reportedly made the worst showing of all time for a film to open on more than 2,000 screens.
How little love was there for Oogieloves?
The Possession, which stars Jeffrey Dean Morgan and Kyra Sedgwick, raked in an estimated $21.3 million over Labor Day weekend, exceeding the $17.7 million the studio initially projected.
Shia LaBeoufand Tom Hardy’s Lawless expanded to almost 2,900 screens on Friday, and the film brought in $9.6 million in grosses, making it the Number Two film in theaters and bringing its cumulative total to $11.8 million.
After three weeks, The Expendables 2 continues to perform well, taking the Number Three spot with $8.8 million, which brings its total gross thus far to more than $66.1 million.
The Bourne Legacy, starring Jeremy Renner, came in at Number Four with $7.2 million, bringing its domestic total to $96 million – which is still almost $30 million shy of its budget. (The film should however perform well on Video on Demand and home video.)
And ParaNorman rounds out the top five with $6.5 million, bringing its total to $38 million total in the three weeks of its release.
And as for Oogieloves? Its independent financiers are no doubt unhappy at its not insignificant failure: After opening last Wednesday, the film posted a six-day return of approximately $700,000, which averages out to about $324 per each of its 2,160 theaters.
Watch this video about the “evolution” of children’s movies, which as of June included Oogieloves.
No changes are to be made to this play