Buzz at the Box Office: ‘Possession’ Triumphs, ‘Ooogieloves’ Tanks

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History was made this weekend at the box office – but not in a good way.

While Lionsgate is forecasting better-than-expected numbers for their Dybbuk-driven horror film The Possession, the kids movie The Oogieloves in the Big Balloon Adventure reportedly made the worst showing of all time for a film to open on more than 2,000 screens.

How little love was there for Oogieloves?

The Possession, which stars Jeffrey Dean Morgan and Kyra Sedgwick, raked in an estimated $21.3 million over Labor Day weekend, exceeding the $17.7 million the studio initially projected.

Shia LaBeoufand Tom Hardy’s Lawless expanded to almost 2,900 screens on Friday, and the film brought in $9.6 million in grosses, making it the Number Two film in theaters and bringing its cumulative total to $11.8 million.

After three weeks, The Expendables 2 continues to perform well, taking the Number Three spot with $8.8 million, which brings its total gross thus far to more than $66.1 million.

The Bourne Legacy, starring Jeremy Renner, came in at Number Four with $7.2 million, bringing its domestic total to $96 million – which is still almost $30 million shy of its budget. (The film should however perform well on Video on Demand and home video.)

And ParaNorman rounds out the top five with $6.5 million, bringing its total to $38 million total in the three weeks of its release.

And as for Oogieloves? Its independent financiers are no doubt unhappy at its not insignificant failure: After opening last Wednesday, the film posted a six-day return of approximately $700,000, which averages out to about $324 per each of its 2,160 theaters.

Watch this video about the “evolution” of children’s movies, which as of June included Oogieloves.

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