Though the lyrics suggest dark and broken world, the Las Vegas-based band has decidedly taken a different route with their video — introducing fans to a fantastical world of puppet fights with La Bamba actor Lou Diamond Phillips front and center.
In an exclusive behind-the-scenes snap of the Upstate New York shoot, frontman Dan Reynolds, guitarist Wayne Sermon, bassist Ben McKee, drummer Daniel Platzman, manager Mac Reynolds and Phillips seemed beyond content with the results.
“A lot of people probably see a post-apocalyptic world when they hear ‘Radioactive,’ understandably, but we wanted to deliver something that was maybe a little different from that … a lot different from that,” Reynolds explained to MTV.
He continued, “We read through a ton of scripts from really talented directors, and we came across one that stood out to us in particular because it put into visuals the general theme of the song, which is kind of an empowering song about an awakening, but it did it in a way that was very different.”
As opposed to perceiving the song with a gloomy message, Reynolds described “Radioactive” as an “awakening” song that conveys power and masculinity.
The band will continue promoting their latest Night Visions with their European tour in 2013.
Check out their alluring music video above to see the eye-catching imagery, and watch the video below to learn more fun facts about Imagine Dragons.
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