The Jane’s Addiction and Red Hot Chili Peppers guitarist is the latest to go nude for the animal advocacy group’s edgy new campaign. And Celebuzz has the exclusive first look at Navarro’s ad and on-set behind the scenes video.
“They’re not taking a bunny rabbit and putting mascara on it,” Navarro stresses on-set of the campaign’s photo shoot. “They’re injecting a chemical directly into its eye to see what kind of adverse reaction happens to it.”
“In many cases, parts of their body are ripped open,” Navarro, 45, continues. “They’re all alive, and they’re all aware. It’s torture for the animal, it’s terrifying and painful and probably one of the cruelest things done in the name of vanity.”
In order to express just how extreme animal testing can get, Navarro is photographed by Joseph Cultice with his body covered in bloody welts.
Take a look at the behind the scenes video below.
For more information, visit the PETA website.
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