Well, now, the citizens of The Garden State can see his perfect pecs whenever they’re driving on the highway, thanks to a new billboard for a local tanning salon.
Located in Totowa, NJ, the billboard — which went up on Thursday — features a burly and bronzed Joe wearing nothing much more than a goatee and a bandana as he urges people to check out JoeSizzle.com for discounts on tanning at Sizzle Tan.
According to photographer Manny Carabel, Housewives cameras caught all the photo shoot action, as Joe’s wife, Melissa Gorga, cheered him on in the background — even giving him posing pointers.
And as luck would have it, Celebuzz obtained some of the photos from the shoot, in which Joe takes his signature shirtless style to the next level. We’re talking flexing, push-ups and more — all in front of a tanning bed!
Check them out now in the gallery, above.
And if Sizzle Tan sounds at all familiar, it’s because Joe’s estranged sister, Teresa Giudice, filmed a commercial for the same salon about two and a half years ago. Which, given their tumultuous relationship both on and off the show, could spell even more trouble ahead, according to our sources.
“Teresa has always complained that her family, especially sister-in-law Melissa, copy her style,” a source told Celebuzz on Friday. “Well, now her brother has done it too.”
What do you think of Joe’s muscular new campaign? Is it sexy — or should he cover up? Sound off, below.
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