Baby Inc… Beyonce And Jay-Z Register ‘Blue Ivy Carter’ As A Trademark

at 8:00 pm | By

Beyonce and Jay-Z reportedly have a fortune of over $1 billion and now they hope to to fully market Blue Ivy Carter’sfamous moniker.

The couple has applied to register the name of their gorgeous girl with the U.S. Patent and Trademark Office.

There application is still pending, and over the next three years the proud parents must prove that they are using the trademark for different purposes like baby products and for music.

Ironically, Queen Bey and Jay -Z previously failed in their battle to trademark the name as ‘Blue Ivy.’

They originally filed paperwork shortly after her birth in January, 2012, but they hit a legal snafu as Boston wedding planner Veronica Alexander had called her company Blue Ivy back in 2009.

The U.S. Patent and Trademark Office ruled that Alexander could keep the name and that the couple did not have exclusive rights to it.

But now it looks like they’ve tried again, this time using the full name of Blue Ivy Carter. Neither Jay-Z nor Beyonce have ever revealed their reasons for choosing the unusual name for their first child.

But here are some possible clues:

The color blue is said to be Jay-Z’s favorite having released three albums called “Blueprint.”

Her middle name ‘Ivy,’ reportedly references the Roman numeral (‘IV’) for 4 — a significant digit for both Beyoncé and Jay-Z.

Beyoncé ‘s birthday is September 4, Jay-Z’s is December 4, they were married on April 4, 2008, and the singer’s latest album is entitled 4.

Do you think Blue Ivy Carter’s name will prove to be a money-maker for Beyonce and Jay-Z? Leave your comments.

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