Watch: Dove’s Father’s Day Ad Will Make You Laugh, Cry and Call Your Dad

In case you needed yet another reminder that June 15 is Father’s Day (that’s Sunday), Dove has rolled out a wonderful commercial that may make you teary-eyed for all the right reasons.

In “Calls For Dad,” Dove’s Men+Care line celebrates #RealDadMoments (that’s a real hsahtag) with everyday requests for daddy dearest.

“Three quarters of dads say they are responsible for their child’s emotional well-being, while only 20% of dads see this role reflected in media. It’s time to acknowledge the caring moments of fatherhood that often go overlooked,” reads the ad’s YouTube description.

Watch the commercial, above. And give your papa or the father figure in your life a call.