“For the new UGG for Men campaign, we started with this premise: small moments can carry as much weight as the big moments,” explained Nancy Mamann, vice president of marketing for UGG Australia. “We conceptualized the spots to capture authentic moments that relate to men across the world. For Tom Brady in particular, we explored his life off the field, along with more personal settings, to show some of the moments that he considers meaningful.”
The accompanying video spot for the campaign shows Brady and his father on the golf course, while Tom reflects on the concept of taking “time out.”
Below is the behind the scenes shoot from the campaign.
Another spot, featuring Brady and his mother, is set to follow in October, with a third entitled Down Time arriving in December.