Folks, selfie queen Kim Kardashian doesn’t need you to remind her that too many selfies can be a little silly. In her new cover story for Adweek’s Mobile Issue (Mar. 2, 2015), the 34-year-old reality TV star opens up about the success of her app, her family, and those selfies.
On how much her social personal appears in her work with companies (like her T-mobile Super Bowl commercial), Kardashian says it’s all about having a sense of humor.
“So many people think that taking so many selfies is just ridiculous. For me, what’s so funny is I love taking pictures and posting them on social media for memories. I genuinely love the glam of life and hair and makeup and all of that, so I love just sharing my life with people — that’s who I’ve been. I live my life on a reality show. But sometimes people take it very seriously, or they think it’s ridiculous. I’m kind of letting them know, yes, it is ridiculous, but it’s all fun. I can look at a photo on social media and see a picture and know exactly where I was by the outfit I had on or who I was with. I take it more as a fun, emotional scrapbook that I love to look back on.”
The Keeping Up With the Kardashians star also opens up about her first selfie ever, taken more than 30 years ago and conveniently, is the first thing readers will see in her new book, Selfish.
“For a decade, I’ve carried a big digital camera, and I think it’s just fascinating to see the process of what types of photos evolve,” she tells the magazine. “Mine started off on digital cameras, then they went to a BlackBerry and then a smartphone. There’s just such an evolution of the selfie. And I captured that, I think, really well.”
Here are some other highlights from the cover story:
On the origins of her game, Kim Kardashian: Hollywood:
“I got a call from the company Glu Mobile to partner up and do a video game. I asked my husband, ‘What do you think of this? What would the concept be?’ And he was like, ‘Oh my God, you have to do a video game? It’s so cool.’”
On getting the every single detail right for her game:
“One time there was a strap wrong on one of the character’s shoes — her feet weren’t matching. I had to change the programming to fix that. It was important to me that everything is right.”
On the game’s future:
“I think that adding my family members [as characters] and a bunch of cameos will get people excited. I started with adding my mom and now my sisters [last year]. Even my pets that I’ve had either now or in the past are in it. I want to make it as lifelike as possible.”
On the future of her social media presence:
“You never know. I love sharing my world with people, so I don’t see me just having a freak-out and just stopping. Will I do it forever? I’m not sure. But I love the whole idea of it, especially because you get to share things your way. You get to tell your own story through your eyes.”
On her famous family and their TV show:
“I hope [viewers] get out of it that we are a normal family. They may not think we’re normal, [but] we are a family like everyone else’s that goes through so many different things and we’re always there to support each other.”
On the future of the show:
“We still have a few more years left in us. We always say when it gets to be really crazy and not fun anymore, we don’t want to do it. And we haven’t gotten there yet.”
For much more with Kim Kardashian, head over to Adweek (or pick up the this week’s issue).