Watch Natalia Kills and Willy Moon Kill Their Careers on New Zealand’s ‘X Factor’

at 11:29 am | By

There’s a good chance that you’ve never heard of Natalia Kills or Willy Moon. After this article, it’s likely you’ll never hear about them again.

Both Kills and Moon are pop musicians, and both are — well, were — judges on New Zealand’s X Factor. The reason they are no longer judges on that show is because, on Sunday, they launched a brutal critique ofverbal attack against contestant Joe Irvine. Why did they do attack a contestant on live TV? Because… well, actually, it’s incredibly unclear. Watch the video up top and try to keep your jaw off your desk.


Here is a transcript of the bizarre, totally-uncalled-for verbal takedown:


“Ladies and gentlemen, I am just gonna state the obvious: we have a doppelgänger in our midst. As an artist who respects creative integrity and intellectual property, I am disgusted at how much you have copied my husband. From the hair to the suit, do you not have any value or respect for originality? You’re a laughing stock, it’s cheesy, it’s disgusting. I personally found it absolutely artistically atrocious. I am embarrassed to be sitting here in your presence having to even dignify you with an answer of my opinion.”


“To me it just feels a little bit cheap and absurd. I mean, you’re like, it’s like… Norman Bates dressing up in his mother’s clothing. It’s just a little bit creepy, and I feel like you’re going to stitch someone’s skin to your face and then kill everyone in the audience. But… do you.”


“I’m gonna say it: it’s disgusting. You make me sick. It’s absolutely disgusting; you have no identity. I can’t stand it. I’m ashamed to be here.”


“I think I look really good…”


“I think you look good because you’re dressed as my husband.”

Kills’ anger seems to stem from the fact that Irivine is… wearing a suit? Because her husband, internationally renowned pop star, Willy Moon, is the first and only man to wear a suit and to slick his hair back. Things get even more ridiculous when you remember that Kills has been accused countless times of ripping off more popular acts like Lady Gaga, Rihanna, and Lana Del Rey.

After the episode aired, angry fans called for both Kills and Moon to be fired. (One petition calling for Kills to be fired accrued more than 77,500 signatures in less than 24 hours.) This kind of online petitioning isn’t new, but so rarely does it actually work and so efficiently to boot. On Sunday, Mark Weldon, the CEO of MediaWorks, the owner-operator of TV3, on which X Factor airs in New Zealand, announced that Kills and Moons had been fired effective immediately:

“While the judges on X Factor are expected to provide critiques of the performances, we will not tolerate such destructive tirades from any of the judges,” he said. “Contestants put their all into this competition and they should expect to receive feedback and criticism that is professional and constructive. We no longer have confidence that Kills and Moon are the right people to perform the role of X Factor judges and they will leave the show, effective immediately.”

Fellow judge Melanie Blatt also weighed in after-the-fact, and she effectively summed up our feelings:

And that, kids, is how pop-star-you’ve-never-heard-of Natalia Kills killed her own career.