People aren’t loving the FABLife enough to watch it. Or, they’re living the FABLife (aka “fun and beautiful” life) so hard they simply don’t want to.
In other words, it’s not looking good for the future of the show.
One insider commented, “The new ratings are beyond catastrophic.”
Another said, “The show’s a ratings disaster, specifically with [adults 25 to 54]. By comparison, Bethenny [Frankel]’s delivery of the [25 to 54 demographic] was 29 percent higher than FABLife at the time of its cancellation” last year.
Thus comparatively, both Frankel and Anderson Cooper‘s daytime shows were given the ax due to low ratings last year, even though they had bigger average numbers than FABLife does currently. Guess it’s only a matter of time before we bid adieu to the fun and beautiful hosts.
“ABC’s already looking for a replacement [for ‘FABLife’],” a third source noted, adding that new producers will also be hired. “It’s not going to survive with a 0.7 [rating].”
Sources close to the show, of course, tell a slightly different story. They claim it’s doing well with women, and has “the youngest demo among syndicated shows besides The Real and The Wendy Williams Show.” Furthermore, it’s supposedly performing well in areas like New York and Chicago.
One says, “They are very excited and optimistic about this show.”
In the most recent ratings, Dr. Phil comes out in first place in most recent daytime talk show ratings with a 3.0, followed by LIVE! with Kelly and Michael with a 2.6, and Ellen DeGeneres at 2.2. FABLife debuted in September as the No. 1 new syndicated talk show with a 1.0 rating, but has since retreated into the darkness to a 0.7. Page Six notes its “much less glamorous daytime competitor” Crime Watch Daily is beating it. Page Six goes on to note how Teigen announced her first pregnancy news on Instagram, rather than on her show. After all, a few weeks prior to her announcement, her and Banks had an emotional conversation about their struggles with fertility. On Monday, Teigen did thank the FABLife cast and crew for keeping her pregnancy a secret in light of her morning sickness, since she was “throwing up backstage everyday” and even the sound guys could hear.
A photo posted by Tyra Banks (@tyrabanks) on