Ariana Grande and Her Brother Launch Gender-Neutral Fragrance

at 12:41 pm | By

The perfect Valentine’s Day gift that can be re-gifted to literally anyone when your relationship flops.

Ariana Grande teamed up with her brother Frankie to launch a second signature fragrance following the success of her first perfume, ARI. Their limited edition fragrance, FRANKIE, is to be enjoyed by all human beings barring any preconceived restrictions on gender.

“We thought, let’s change the game this Valentine’s Day and get everyone involved, creating a fresh new scent that EVERYONE can wear!” said Ariana in a statement.  “It’s energetic, sexy and so addictive.” Frankie added, “Him, her and everyone can spray ALL DAY and share the love!”


The fragrance notes boast “a burst of sparkling fruits, while powerful wild orchid and blonde woods ignite a powerful energy that invites you in”. Continuing, a la Fifty Shade of Grey, “The seductive dry down of creamy musks and warm woods leaves you with an irresistible trail that keeps them wanting more.”

Purchase your bottle of FRANKIE before the end of January at retailers including ULTA, Macy’s and Lord & Taylor. Launch the gallery at the top of the page to view photos of Ariana’s first perfume launch in New York City.