The show was to unveil the fall collection and it was apparently RiRi’s decision to create a look that said “Artic urban forest,” according to the show’s hair stylist, Yusef Williams.
Yusef tells E! News, “Rihanna had a very strong idea; she was like, ‘I just want to see white. I want it to feel like frozen.”
The white hair contrasted sharply with black lipstick on the models for a decidedly dramatic look on the runway.