People are claiming that Jessica Alba isn’t as “honest” as she says she is.
A class action complaint against the actress and The Honest Company has been filed by Margo Smith in Missouri, who accuses Alba and her business partners that they “deceptively marketed its popular consumer liquid laundry detergent, dish soap, multi-surface cleaner and other products” as not containing sodium lauryl sulfate (SLS) after Wall Street Journal reported earlier this month that “significant amounts” of the foaming cleaning chemical was found in the product.
Last year, Alba and her company were hit with a similar lawsuit over allegations that they’ve been deceptive about its natural and eco-friendly products and that items such as the brand’s diapers and hand soaps were made with “synthetic’ materials. The company also faced accusations that its all-natural sunscreen was ineffective in preventing sunburns.
In early March, Alba’s company responded to claims that of using SLS in its products.
“Despite providing The Wall Street Journal with substantial evidence to the contrary, they falsely claimed our laundry detergent contains Sodium Lauryl Sulfate (SLS). To set the record straight, we use Sodium Coco Sulfate (SCS) in our brand’s laundry detergent because it is a gentler alternative that is less irritating and safer to use,” the statement read.
“Rigorous testing and analysis both by our internal research and development teams as well as further testing by external partners have confirmed this fact,” it continued. “The Wall Street Journal has been reckless in the preparation of this article, refused multiple requests to share data on which they apparently relied and has substituted junk science for credible journalism.”
The Honest Company is currently valued at $1.7 billion. Alba says she started The Honest Company after her husband, Cash Warren, broke out into hives while using baby laundry detergent that contained chemicals like SLS.
“I was horrified by the realities around the use of chemicals, and also the link that these chemicals have to a lot of illness,” she told Self last year.