Ever since her charming and humorous commercial for Apple Music was released last Friday (April 1), Drake’s iTunes sales have been going through the roof.
The spot features Swift trying to get the motivation to work out, and putting on the song “Jumpman” by Drake and Future. Since then, iTunes sales are up 431 percent globally, and the number of plays for Apple Music’s curated #gymflow playlist (which is the one Swift chooses in the commercial) has increased by 325 percent, making it the No. 5 playlist of the week.
The video itself has been viewed over 20 million times on Facebook and Instagram.
— Taylor Swift (@taylorswift13) April 1, 2016
Of the video, Apple Music’s head of content Larry Jackson told Adweek: “To really get an idea that was simple, informative and funny with hooks is really like writing a song. With an artist that’s got 73 million followers on Instagram, that’s bigger than NBC, CBS and Fox and the viewership of prime time combined.”