Rapper Kanye Westunveiled his NSFW music video “Famous,” off his latest album, The Life of Pablo, at the Forum in Los Angeles on Friday night (June 24), and it’s all anyone can talk about.
The presentation, which streamed live on Tidal, basically showed just one continuous shot of 12 of pop culture’s biggest figures, naked, lying in bed, covered by a single bed sheet. It was inspired by Vincent Desiderio’s 2008 “Sleep” painting.
Naturally, Kanye and wife Kim Kardashian were front and center, but other uncensored (and not real) bodies included Rihanna, Caitlyn Jenner, Chris Brown, Ray J, Amber Rose, Donald Trump, Anna Wintour, George Bush, Bill Cosby and of course, Taylor Swift. It’s pretty impressive how they used CGI and lookalike models because it looks extremely realistic.
E! News reports at the concert, West told the crowd after the video played, “I wanna thank Eli first of all who was in the project every day …I don’t wanna give away how it all happened. I wanna thank all my family, my wife, and y’all supporting ideas and truth. I got one question though. Would you like me to play that back?”
West spoke with Vanity Fair about the concept behind the video, saying he wanted the shot to feel ambiguous. “We were very careful with shots that had [something] sexual to take them out.”
He explained, “It’s not in support or anti any of [the people in the video]. It’s a comment on fame.” He also wanted the support from wife Kim. “[I say] a lot of lines other wives would not allow a husband to say. But my wife also puts up photos that other husbands wouldn’t let them put up. One of the keys to happiness in our marriage is we’re allowed to be ourselves.”
Swift had a problem with the “Famous” song when it was first released, particularly the lyric mentioning her directly, “I feel like me and Taylor might still have sex / Why? I made that bitch famous.” Tay claimed Kanye never got permission from her.
Kim disagreed, recently telling GQ magazine, “She totally knew that [“Famous”] was coming out. She wanted to all of a sudden act like she didn’t,” adding that there’s “video proof” of Kanye’s phone call with the singer, who “totally approved that.”
Listen to the song below!