The lip kit queen is getting blasted with hate after revealing the names of her five matte blushes. Ranging in colors from fuchsia to pale pink, the new line of products, which goes on sale this Friday (March 24, 2017), features cheeky and titillating monikers like “X-Rated” and “Hot and Bothered.”
However, fans were not pleased when Jenner unveiled a blush named “Barely Legal” and another one dubbed “Virginity.” Taking to Twitter, many accused the 19-year-old of blatantly using sex to sell.
— Farah ☥ (@farahorsomethin) March 21, 2017
can kylie jenner not sexualize young women w her blush names like “virginity” and “barely legal” like ……..
— edamami (@purgatories) March 21, 2017
Kylie Cosmetics is trash. Imagine sexualising young girls by using the terms “barely legal” and “virginity” as blush names? fuck outta here
— #TheЯealSlayShady♕🌺 (@rahmizzzle) March 23, 2017
how could you call a makeup product ‘barely legal’ 😶 kylie jenner should be fucking ashamed of herself
— Liz Buckley (@MissLizBuckley) March 21, 2017
Seriously @KylieJenner, choose better names for your products. You have 12+ year old fans! “Barely Legal” “Virginity” 🙄
— Girl About Toon (@GirlAboutToon_) March 21, 2017
I rly dislike Kylie but I love her new blush names pic.twitter.com/pli6GR0n4u
— ㅤ (@glopetal) March 20, 2017
Kylie’s releasing a blush called barely legal, hun the only thing barely legal is the price
— embob (@embrandreth) March 21, 2017
Kylie naming her blush “barely legal” makes me uncomfortable on so many levels.
— justine løuise (@MsJustineLouise) March 23, 2017
I can’t be the only one who thinks Kylie’s blush names are kinda cringey
— yung chillionaire (@emlizzle620) March 22, 2017
wow I can’t believe Kylie named a blush after her relationship with Tyga pic.twitter.com/VZYWeQsNk5
— supergirl (@sydnymiren) March 21, 2017
Is Kylie’s blush a timeline of her relationship with Tyga? pic.twitter.com/0mz95bb2UK
— Baepreet (@Reshma237) March 21, 2017
However, having somewhat of a “sex scandal” in the makeup community is actually nothing new. In 2015, Kat Von D had to defend her choice in naming a lipstick from her popular cosmetics line “Underage Red.” At the time, the tattoo artist claimed it was an attempt at a “feminine rebellion.”
“It has NEVER been a goal of mine to inspire sexualization of any sort, let alone promote a destructive lifestyle,” she wrote in a lengthy Facebook post. “Anyone who knows or follows me, is very aware of my personal lifestyle choices which include celibacy, sobriety, conscious living and [above feminism], human rights. Although, I would never force my views and opinions onto others, I most definitely find it offensive being accused of the opposite.”
Previously, Jenner received flack for allegedly stealing another makeup brand’s ideas, repackaging old lip kit colors, having faulty brushes, and shipping out empty boxes in lieu of actual product.