Project Runway‘s Lela Orr sat down with Celebuzz! to discuss her sustainable fashion line, and we can’t get enough! She’s teamed up with Danish designer Lea Nyland to launch their line Ferrah, which combines high fashion and saving the environment.
Did you know that the fashion industry is one of the biggest contributors to pollution? Well, Lela does! And she’s here to help us all shop more consciously. Keep reading for our exclusive interview with her.
Call us officially obsessed with Lela Orr. Her sustainable clothing line Ferrah is what our eco-friendly dreams are made of, and we have to shout it from the rooftops. “Ferrah is founded on an intuitive understanding of women’s needs and desires” says the brand’s site, and this line is everything we need and desire.
Celebuzz!: Why did you decide to focus on sustainable fashion?
Lela Orr: To me, it seemed like sustainable fashion was the only way–meaning all fashion should be more sustainable. While at Parsons, I learned about the Rana Plaza Disaster and the lethal effects of fast-fashion, which really impacted me. I thought to myself, if I start a fashion brand, I will be sure my clothing is ethically-made and zero-waste.
CB: What are the challenges of creating “green” clothing?
LO: As an independent fashion brand, I find my biggest challenge is exposure. While there is growing interest in the “green” clothing movement, existing shopping platforms rarely highlight “green” brands or define what being green, or sustainable means to said brands.
CB: What are some of your favorite pieces from Ferrah for Fall?
LO: Ferrah designs Spring-Summer collections only, but because 1/2 of Ferrah (Lea Nyland) is from Denmark – a very cold country -some of our Spring pieces work well for Fall and Winter. My favorite piece for fall is our Frida Cashmere Wrap Jacket- – it’s 100% cashmere lined in natural indigo-dyed silk and is such a comfy statement piece.
CB: How did your time on Project Runway inspire and influence your work?
LO: My time on Project Runway encouraged me to go bolder and bigger in my design process. I take more risks now and I’m not afraid to be more conceptual at times.